Cracker Barrel refreshed its logo and paid the price. Here’s what brand experts say went wrong.
[ad_1] When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn’t have expected the marketing move to spark a public furor and cause the restaurant’s chain value to sink by nearly $100 million. Yet the episode highlights the perils of tinkering with a company’s brand. Cracker Barrel…